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Bank Competitive Brief

Bringing New Meaning to the Numbers!

» Take the demo!

Performance Improvement:  Identify strengths and opportunities relative to peers. 

Pricing decisions:  Examine rates, service charges, hurdle rates and their impact on growth. 

Marketing:  Compare product mix and growth against another bank or market place 

Risk Analysis:  Contrast the bank's risk position against peers and competitors 

Mergers and Acquisitions:  Identify merger candidates and combine your bank and with the candidate to evaluate performance changes. 

Financial Analysis:  Accelerate your boards command of bank financial analysis. 

Holding Company Analysis:  Holding companies use the Bank Competitive Brief to compare its members banks against each other to find improvement opportunities.

3 Ways to compare your bank:

  • Strategically Similar Peers: The Competitive Brief automatically finds banks with balance sheet, product and operational strategies similar to the subject bank. 
  • Uniform Bank Performance Report (UBPR): Bank Competitive Brief uses the UBPR profiles to identify and view national peers, regional and state peers. 
  • Define your own peers: Compare competitors, members of the same holding company, acquisition targets, or any bank or group of banks from around the country. Merge banks and compare the impact on performance.

You can see at a glance the balance sheet mix of the subject bank versus the peers as well as the mix trend over time. Drill down to view portfolio mix changes pointing to strategy changes. Average and month end balances.


At a glance you can see the areas of strength and opportunity this bank faces. The use of colors underscores the clarity of analysis. You can quickly identify the "hot spots" and drill down to learn the reasons behind the situation. See the trends leading to the "strategic drift" that is moving the bank to substandard performance.